Day: March 28, 2023
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The logo design process: a guide to professional logo development
The logo design process can be hard to define outright: every graphic designer has their own approach to logo development. For some, it’s methodical and disciplined—60 minutes of concept development followed by 90 minutes of execution, all while listening to their favorite album to boost creativity. For others, it’s watching reruns of Will & Grace until they…
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12 Signs it’s a good time to rebrand?
A rebrand is part of the natural cycle of every strong brand. But how do you know when to rebrand your business? Too often the red flags get lost in the hustle and bustle of workaday madness. And even when you do notice them, the decision to actually embark on a rebranding initiative is rarely…
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What really makes a good logo design?
When you imagine any brand, chances are, the first thing coming to mind is their logo. It’s the essence of a company. A logo represents the customer’s expectations, the product’s quality, and a chance to stand out among competitors. But what happens when your logo negatively impacts your brand? We all know a bad logo…